Graphic logo design involves a meticulous process. First, the brand identity must be defined, then a visual symbol that represents it uniquely and memorably must be designed. The balance of forms, colors, and typography is essential in creating an effective logo.
Decide what the graphic is for (product, feature, etc.)
Gather images and branding assets.
Use Photoshop, Illustrator, or Canva
Add relevant images and icons
Précédent SuivantInitially we had the request to make something that resembles a statuette with a dynamic attitude. Then we created a somewhat androgynous, somewhat mythological character. He's a centurion with wings. The symbolism was very strong in relation to the request where the client needed to find through this logo the idea of a warrior who can come to the aid of humanity. The company that operates today, the logo that we created, is a service company that works in the charitable field.
This phase involves brainstorming and conceptualizing ideas for the logo type based on the brand's identity, values, and target audience. Designers may sketch multiple concepts, exploring various typography styles, shapes, and visual elements that convey the desired message and evoke the intended emotions.
Once a concept is selected, designers proceed to refine and iterate on the design, experimenting with different fonts, colors, spacing, and arrangements to achieve the desired aesthetic appeal and readability. This iterative process involves receiving feedback, making adjustments, and fine-tuning the logo type until it effectively represents the brand and resonates with its audience
